Strategy • Branding • Art Direction • UI/UX Design
MA Home Furniture Company’s website is outdated, and it’s time for a fresh look.
My new website design is modern and responsive, with a luxury appeal to focus on the user’s experience and needs.
After conducting research within and outside of the industry, my strategy reaches beyond the companies goals. The new website focus is on mobile, desktop, and elevating the brand. I decided on a luxury fashion look, streamline the users' experience with a DTC model, easy social media sharing, and a SEO strategy. Including, inventing a "Community" section to focus on user interaction and engagement by streaming social media feeds, creating a blog, valuable videos, and more.
Next, is ideating, sketching, and designing wireframes with a clearly developed sitemap that allows users to find relevant content with a nice visual flow. Using playful call to actions and concise copy to grab attention.
Check out the final designs below...
