Strategy • Branding • Art Direction • Logo • Design
MA Home Furniture Company needs to promote their new leather upholstery line, Mia Bella. Now they needed a marketing strategy and logo. I developed an integrated campaign to reach consumers and B2B customers to increase product awareness and generate sales. My concept is to create a modern product logo and rich lifestyle images by compositing product and interior photos. Then design layouts and assets for use across digital, social, email, and print channels. Concept was later used for trade-shows and OOH.
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