Strategy • Branding • Art & Photo Direction • Design
AOS is an office furniture company that needs to promote their new Linq chair. The marketing strategy is to develop an integrated campaign to introduce and sell the product to consumers and retail customers, and design collateral material. My concept is a contemporary story, a tell it-all headline and clean lifestyles. To create the lifestyles, I sketched the scenes and photo-directed the shoot to get the desired look and feel. Next is designing the content for digital, social, email, and print channels. Also, collateral for the sales team.
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